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Email Marketing Logo

Today we are going to create another logo from point 0. I will also demonstrate some amazing PS functions.

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So let’s begin.

Create a new document.

Email Marketing Logo

Create new layer. Using Custom shape tool create a new shape with further settings:

Email Marketing Logo



Email Marketing Logo

The options are very important here.

And now when all the magic happens, I really didn’t know that PS has this function.

Email Marketing Logo

Choose this Tool. Tap on the right mouse button and chose ? STROKE PATH.

Email Marketing Logo

In PS this operation is far less convenient than in Corel Draw or Adobe Illustrator. But anyway it is here, in PS.

Note that you should care about Brush type and settings before applying this function. I’ve chose basic brush.

Email Marketing Logo



Email Marketing Logo

And here what we’ve got.

Email Marketing Logo

Beautiful strokes – it was quite a discovery for me.
Now let’s apply some layer styles on our letter.

Email Marketing Logo



Email Marketing Logo



Email Marketing Logo



Email Marketing Logo

The result:

Email Marketing Logo

It is a logo, so let’s add some text here.

M from mail is on the separate layer.

Email Marketing Logo

And M layer styles:

Email Marketing Logo



Email Marketing Logo



Email Marketing Logo



Email Marketing Logo



Email Marketing Logo

Result:

Email Marketing Logo 

Adding ? AIL will give us Mail.

Email Marketing Logo

And the word express.

Email Marketing Logo

Change a little bit of proportions. Generally when you are building a logo you should always give 3 -5 variants for the client.

So let’s make another variant for Mail express.

Tap Ctrl+T to free transform the object.

Email Marketing Logo

Choose distort.

Email Marketing Logo

Email Marketing Logo

And here is our second variant.

Email Marketing Logo 

A little bit of gamma correction by adding a Hue/Saturation layer. And we are done here.

Email Marketing Logo



Email Marketing Logo 


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