Use the instrument on a new layer to mark out the same part, like it is done in the picture. Erase the unnecessary parts with the instrument , by pressing on the Alt button and deleting the unnecessary marking.

Now choose the instrument to gradient the marked place.

Take the photo and adjust the sizes. Cut out the unnecessary parts

Add the text and give it a shadow in the Blending Options

Add a pointer to the text with the instrument . Give it the same shadow’s parameters like the text has.

Copy and change the photo’s and text’s color in the new menu’s banners.

Create the logotype with the instrument

Add the logotype’s name.

We’ve got the next.